IT'S BIGGER THAN TICKETING, MEDIA, AND MERCH. IT'S PACKAGES OF ALL THREE, IT'S FOR FANS, ALL THE TIME.
DIRECT TO FAN
Since 1981 we have designed and built software solutions for all of the sources of revenue to the artist.
A majority are driven by fan purchases and fall into Five main products or services.
We have been focused on this process since we acquired DIRECTtoFAN.com in 1995.
TICKETING SALES
Ticketing/touring sales traditionally controlled via ticket companies and venues.
MERCHANDISING
Merchandising or sales of artist’s likeness at events or in retail.
ROYALTIES
Royalties or media sales traditionally controlled by record companies and retail sellers.
PUBLISHING
Publishing or use of songs traditionally controlled by advertising and record companies.
FAN CLUBS
The fan's cost is minimized while maximizing profitability for the artist.
DIRECT to FAN
is now an industry accepted term.
The fan benefits from having access to a wide range of products and services at the most affordable prices, all directly from their favorite artists, athletes, and actors. Meanwhile, the artist or content creator gains valuable insights into their fanbase and can deliver their products and services quickly and profitably. Additionally, the exchange of data between artists and fans eliminates the need for intermediaries such as ticket companies or record labels, allowing for direct communication and engagement between the two parties. This direct messaging from celebrity heroes across various industries further entices fans to engage with their favorite stars.
Best DIRECT to FAN example is FAN CLUBS
The "direct to fan" methodology known as FAN CLUBS emerged as a best kept secret. It originated as direct mail with postage stamps during the time when 100,000 fans would annually send in $10 and a SASE (self-addressed stamped envelope). Journey (1982) was the first of over 100 FAN CLUBS, followed by U2 (1985) and Pearl Jam (1995).
In addition to fan clubs we are best known for our touring and ticketing systems and cover each segment of that revenue stream as the dollars are split along the way.
Artists (or sports member)
Business and/or Personal manager
Agent (the seller)
Promoter (the buyer)
The Venue (rented place to play)
The ticketing company (who collects the money and fan data)
The FANS (fan clubs – our favorite DIRECT to FAN channel)
VIDEO
Projects David and The Team Are Currently Working On:
Wellness BackPack - Since 2016, a website with a video introduction has been launched, offering a revolutionary mobile-based solution for school students. This solution enables them to seek help for mental health, wellness, safety concerns while receiving prompt replies. Similiar to 911 emergency system, it efficiently dispatches appropriate responses for varies issues, ranging from minor concers like anti-bullying, anti-sucide, and anti-vape, to more severe emergencies such as a school shooter. Additionally, the solution utilizes proximity to locate students on the school campus, ensuring a swift response.
Our primary mission and methodology at DIRECTtoFAN is to provide the shortest distance between the artist or content provider and their fans, resulting in the lowest price for the fan and the highest profit for the artist. We also identify fans who purchase media, tickets, and merchandise, creating an ongoing cycle that major record and ticketing companies have yet to figure out. DIRECTtoFAN offers payment plans for "career fans" and the ability to package products together.
Our company has developed UnLock Media, a DIRECTtoFAN platform that is most effective use case we have seen. Trough a mobile app that uses proximity technology, we can identify fans who enter retail stores and offer them exclusive media content (such as videos and songs) that can only be downloaded or streamed on their device. This platform satisfies three important criteria for s new business metric, in-store visits: it is free for the fan, the artist receives double the standard rate, and the retailer only pays when a fan enters the store. This creates a win/win/win situation that uses advertising dollars to target specific market groups.
Introducing the app that streamlines communications between concert attendees, emergency staff, medical staff, artist, promoter and venue staff all with automated real-time reporting.
Communications Service Solution for Touring Music Artists
Introducing the first mobile app that streamlines communications between tour members and a Wellness Concierge.